About Us - Ormax Money

About Us

Ormax Money was created with one purpose

To enhance your profitability through a stronger understanding of your consumer.

In the financial services domain we have large quanta of information about the consumer. Yet we struggle to answer

What do consumers really buy
How do consumers perceive us
Why do consumers buy our products

We can predict consumer actions but not the factors driving consumption.

We are a consumer knowledge and consulting firm focussed on the Financial Services space. We partner - Banks, Retail Lending, Insurance, Mutual Funds, Credit Cards, Consulting, Firms, PE Funds, Investment Houses, Microfinance, Distribution Houses, Broking Houses and Wealth Management firms, to drive profitability in a competitive market place.

This one of a kind team comprises

Vispy Doctor
One of India's most incisive consumer knowledge experts, He started Ormax Consultants, one of India's first and most respected consumer research companies, in 1985. He has studied consumers for 25 years, working with ICICI, Kotak Mahindra, Nokia, Asian Paints, TATA, P&G, Unilever and many more.

Anand Bhatia
An IIM Lucknow alumnus, he brings to the table a decade of managerial experience having handled complex Sales and Product Management roles in the BFSI space with Citigroup. He has played a key role in powering Citigroup's retail asset business in India.

Our Values

We are researchers with a strong understanding of your domain.

We put a premium on ethics and integrity in our approach.

We have you, our partner at the core of all business.

We believe it\'s our job to add value to your business and resolve issues.